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Ancillary markets are non-theatrical markets for feature films, like home video, television, Pay Per View, VOD, Internet streaming, airlines and others.〔http://www.maccs.com/non-theatrical 〕 == History == Before television, studios played their films in theaters exclusively. However, in 1950 many studios began to sell all their pre-1948 features to television syndicators. The television syndicators then would use these films to fill in their programming schedules. Back in the 1960s, the first domestic ancillary market for feature films was created. NBC was the first to practice the market on September 23, 1961 by programming "NBC Saturday Night at the Movies." After such success, ABC became the second network ever to program a series of prime time features in 1962. One of the other networks, CBS, followed and added a prime time feature program in 1965. Today, feature films opens in motion picture theaters to establish its box-office value. After that is established, it is then released to ancillary markets in a particular order as follows: * Video and Pay Per View (PPV) * Premium cable services such as HBO, Showtime, and Cinemax * Cable television * Network television * Television syndication The sequence is to maximize the full economic potential of each market. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Ancillary market」の詳細全文を読む スポンサード リンク
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